Petvertising
RAC Pet InsuranceIs your pet trying to tell you something?
A pet insurance campaign that gets the attention
of the pet first for them to pull their owner in.
Sniffable posters, dog-level billboards, tennis ball ‘direct mail’
and high frequency radio ads.
Sniffable posters made dogs pull their owner towards our ads.
We left tennis balls in dog parks and waited for dogs to take them back to their owner. Dog Direct mail…
We also gave out “Accidents happen’ poo bags.
Dog-level billboards placed on popular dog walking paths gave discounts.
And high frequency radio and got the attention of dogs at home and in the car.