Dreamline
World Surf League x WA Tourism -This is concept only-
If WA Tourism were to sponsor the Margaret River stop of the World Surf League under their newly established ‘Walking on a dream’ platform, this is how I would bring it to life.
1985 marked the first year that Margaret River Main Break featured as a raw and unrelenting stop on the tour. Hundreds of thousands of waves have been surfed then, each in a different way by different surfers. The path each surfer draws on the wave is a called a line - a unique signature that can only exist in the moment, impossible to recreate. Even by the same surfer.
These lines will feature as the ever-changing identity for the tour stop.
GPS technology built into existing watches and tracking devices will give us live Dreamlines, allowing us to build collateral, limited release merchandise and add to the broadcast experience.
Footage of the competition from years gone by will allow for comparison of today’s Dreamlines, water temperature, board specifications, sea levels and more data.
