TO BE MADE -

TO BE MADE -

Here’s a small selection of my favourite ideas that haven’t been made…yet.

Melting Microphone

Less talk. More action.

Even after years of strong evidence, politicians are still not held accountable for their lukewarm responses to climate change.  So we’ll build a microphone out of ice and use it to ask politicians the necessary questions about climate change. 

They may avoid a straight answer or discredit the science, but they won’t be able ignore the melting microphone in front of them – proving the effects of climate change.

  • Sitting alongside state, national and global news network microphones, this stunt will feature in thousands of broadcasts around the world.

    We will also give a charismatic child an ice microphone and film social content around the city,

    To further amplify the campaign, we will take existing footage of politicians denying or undervaluing the climate crisis and superimpose the Melting Microphone over the footage.

    A counter will accompany the microphone as an overlay, calculating the icecaps lost while the politician was speaking.

    "This unhelpful answer cost the world 126,990** litres of melted ice caps.”

    **Based on the current rate of icecaps melting which is 8466.435L per second

School Photo Distraction

Road Safety Commission


School photo day is a big moment on the classroom calendar. So to extend our Distance of Distraction campaign, we’ll line up a class and illustrate the distance covered in a 2 second distraction.

  • Inside the envelope sent out to parents, we’ll place our Distance of Distraction school photo. This new measurement of distraction will also feature on the exterior hoarding of the school - a permanent reminder of the cost of distracted driving.

Barber Stop

Melanoma Detection Technology

Almost 17000 Australians will be diagnosed with a UV-caused Melanoma (Skin Cancer) this year, many found on the back of the neck. And although it’s the second most common cancer in men, many never get checked - even though 95% of melanomas can be removed with early surgery.

So we’ll partner with the people that look most closely at males necks - barbers.

  • Prevention starts with education. We’ll incorporate Melanoma detection into the Barber apprenticeship curriculum.

    From there, Barbers will know what to look for and keep track of their client’s skin health with the BarberStop app that adds photos to a personal profile.

Dog Direct

RAC Pet Insurance

Dogs can pick things up from anywhere. Sticks, tennis balls, even sickness. So we’ll use dogs to deliver an insurance message directly to their owner. We’ll leave these tennis balls in dog parks and wait for curious pups to retrieve them for their unsuspecting human.

  • We could own the dog park experience and also feature messaging on the dog poo bags.

Loos with a view

WA Tourism

Even WA’s shittiest views are pretty amazing. So we’ll partner these views with a regular (and usually boring) event that happens on every road trip - the toilet break.


Three-sided toilets. With the open side looking out to yet another great sight in WA. Who knows, they might even become tourist attractions in their own right.

  • These loos will be found using any good maps app, allowing the road trip itinerary to be formed around them.

    We could even add a Road Safety layer to this campaign. Stopping for a break to stretch the legs is important to fight the onset of fatigue.

Dreamline

World Surf League X WA Tourism

Data-driver surf art.
Every surfer interacts with a wave in a different way. The path they take and choose is called their ‘line’.

This unique line is like a signature or a fingerprint. A mark that only they can create - the perfect (and ever-changing) symbol for the event.

  • We’ll set up a Dreamline camera on the cliff to capture every wave.

    The lines will feature in broadcast replays, posters and unique merch - printed live in response to each heat.