Moto Mannequin
Road Safety CommissionMotorbike riders aren’t big fans of Government safety campaigns. So instead of talking at them, we showed them what can happen if they don’t wear the right gear, ride to the conditions and chill out on the roads.
30 posts adapted to time of day, weather, rider age and experience level.
Three blue mannequins were killed in the making of this campaign.
Better them than you, right?
Instagram Stories
Test your reaction times with the native Instagram feature that stops the video when your finger touches the screen.
Check the weather for your ride this afternoon. Or let a horse explain the different in horsepower from your old bike to your new beast.
Tailored posts based on data from Licensing centres, bike testing facilities and hospitals addressed messages like ABS, riding headspace, weather, licence renewals and bike education
