No one plans a crash
Road Safety CommissionNo one plans to kill or seriously injure themselves or someone else when they leave the house.
But the fact is, if you don't consciously plan a safe journey, you may as well be planning an unsafe one.
In a media first, this campaign featured ten unique spots that played on ten consecutive days.
Each spot written specifically for the day of the week it was played, the time of day and the audience most likely to be watching.
Ten everyday journeys.
Ten different outcomes.
30 second spot
Moving portraits
