Make it grain

CBH

After a predicted record harvest, CBH, Western Australia’s largest grain Co-Op needed over 2000 casual workers in a matter of months. Why? Well a little virus stopped backpackers from filling these roles and the organisation lacked the funding for a traditional recruitment drive.

So, with a budget smaller than a grain of wheat, we created Make it Grain, a recruitment campaign that promised the one thing young casuals care about - quick money.

We built a suite of social assets and placed posters around local universities.

In a handful of weeks, this campaign filled every position across the state and resulted in CBH pulling in their largest harvest in history.