Driven by Change
McLaren x Vuse We partnered with Miltz, a Japanese artist who draws inspiration from 17th century Edo Moji Calligraphy, and gave him McLaren F1’s most modern canvas. A collaboration designed to prove that progression of the past isn’t just important, but necessary to keep traditions alive.
Agency: The &Partnership
Role: Senior Creative - Initial concept to final output
53 individual pieces of content
We created a suite of assets that covered Miltz’s artistic background, his inspiration for the piece, reaction to seeing the car for the first time and more.
“We are really excited to bring Driven by Change to Japan for the 2024 iteration of the campaign alongside our partner Vuse. Now in its fourth year, we have seen the successes of the campaign in showcasing the incredible creativity of these talented and undiscovered artists for the world to see on our race cars.”
— Louise McEwen, Chief Marketing Officer, McLaren Racing
Launched in April ‘24 - Stats TBC
