The Final Stretch
Puma x Hyrox

Role: Senior Creative
Agency: The Romans

When you’re tasked with launching the first Hyrox-specific shoe, you can’t throw it on a shelf. You have make customers work for it. I wanted blood.
We put a challenge behind the finish line of Hyrox London.
All athletes had to do was complete the toughest competition of their lives, then make it to the top of a 4.5 wall where the unreleased shoe was waiting for them.
Sounds easy right?